Write Your About Page Without Sounding Like Every Other Agent

Get the framework and prompt that help you figure out what to say—then turn it into something clients actually trust.

Most agents don’t struggle with their About page because they can’t write.

They struggle because they haven’t figured out what to say.

So they default to what everyone else is saying—and end up sounding the same.

This fixes that.

What you’ll get

  • A simple framework to clarify:
    • who you actually serve
    • how you actually help
    • what you believe about the work
  • Examples of weak vs strong answers (so you don’t fall into generic language)
  • The exact prompt that turns your answers into a usable About page—in your own voice

What this is NOT

This is not:

  • a fill-in-the-blank template
  • a “done-for-you” About page
  • a shortcut

You’ll have to dig deep and think out your answers.

But once you do, the writing becomes easy.

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The Promise

No spam. Just the guide—and a few follow-ups on how to actually use it.

If your About page sounds like every other agent, your business will too.