For years I built my business on borrowed access. Gurus would call it “using leverage.” I built my traction by: Advertising other agents’ listings.Hosting open houses that weren’t mine.Using templated brokerage marketing. It worked. Until it didn’t. And every time it stopped working, I assumed something external needed to change. New office.New system.New split.New logo. […]
Long-Term Thinking
The Illusion of Owning a Real Estate Business
Most real estate agents think they are business owners. They have a license.They hang it with a brokerage.They can be hired to buy or sell property. On paper, they have a business. But there’s a question I see posted almost daily in realtor Facebook groups: “Which brokerage provides leads and training?” It’s a revealing question. […]